American Crew Fiber Gel is all about enhancing your hair’s natural texture - not hiding it. Designed for medium length styles and formulated with bond–building Fiber technology it repairs and strengthens hair from inside out, helps maintain the integrity of the cuticle and optimizes hydrogen bond interactions within the hair cortex. Your go-to fiber hair styling product for effortless shape and movement! For best results, start first with American Crew Fiber Pre-Styling Cleanser.